Date.com
is the leading online dating site providing effective advertising
solutions for Brand and Direct response advertisers. Using verified
registration data, advertisers are able to target every aspect of a
Date.com member's profile. This enables us to precisely target specific
demographic criteria.
Date.com is a pioneer in the
online dating industry. Launched in 1997 and re-launched in 2000 as a
subscription-based service, it was profitable within three months and
has remained so ever since.
Types of Members
Date.com
has both "Free" and "Gold" members. Free members can create a profile,
upload their photo, search the member database, and show interest in
other members. Gold members can do all this and also send email and
chat with other members.
The Gold Membership is
offered at $24.95 US for one month, $49.95 US for three months, $74.95
US for six months and $99.95 for one year. Based on a one year
membership, the cost for a Gold membership is less than $9 per month.
Advertising With Us
Our
philosophy is to apply the same relationship management techniques that
we use in our on-line offering to our advertisers; just like we connect
like-minded people with each other, our goal as an advertising medium
is to connect you, the advertiser, with your target consumer. Date.com
has built an advertising program that allows advertisers to
specifically target the audience that best fits their marketing goal.
Using the verified data provided by our members during the registration
process you can efficiently communicate your message to a very specific
audience.
Why should you use a dating site as an advertising platform?
According
to the US Census Bureau nearly 50% of the United States is now single.
This is a 47% increase over the last 20 years. We have seen a
tremendous increase in the acceptance of dating sites as an acceptable,
practical and successful way to meet that special someone. The nature
of being single increases the likelihood that a person's discretionary
income is allocated towards entertainment, fashion, dining out, movies,
and spending on self rather than on family. Additionally our members
have a higher propensity to conduct online purchases, and spend on
items that provide convenience or improve their personal appearance,
and well being. If you want to reach a web savvy, socially active,
single with historically larger discretionary incomes than Date.com is
the place for you.
Targeting Capabilities
Date.com
incorporates some of the most advanced advertising serving technology
available today. Combine this powerful software with our member
registration data and you will experience targeted advertising
campaigns unavailable anywhere else. Using this type of targeting we
can make sure that your ads only show to the exact market you are
trying to reach. If females ages 18-35, in the U.S. are the only people
qualified to see your ads than that is the only member type who will
see the ads. It's that simple...
Targeting Criteria
Age
Ethnicity
Sexual Orientation
Gender
Smoking Behavior
Drinking Behavior
Children
Income
Religion
BMI (Body Mass Index)
Assumptive Pooling
Smoking
and Drinking Behavior in conjunction with BMI Indexes to isolate "At
Risk" groups for Heart Disease or High Blood Pressure.
Advertising Opportunities
Banners
- 728x90
- 120x600
- 160x600
- 468x60
- 300x250
- 120x90
- 120x60
- Pop Under
Email
- Solo Emails
- Newsletters
Lead Generation
Postal File
Sponsorships
- Polls and Surveys
- Custom Content
- Advertorials
- Site Takeovers
- Out of Home Promotions
- Sweepstakes
Date.com Facts
2.2 Million Active Members Monthly
30,000 - 50,000 New Members Weekly
100,000,000+ Monthly Ad Impressions
A Letter From Our Director of Marketing
2006
proved to be an incredible year for Date.com and our advertisers. We
successfully released version 3.0 of Date.com, which provided a faster,
more efficient online experience with more features than ever. We also
worked with our leading advertisers to consolidate ad positions,
improve our targeting capabilities, and launched several new products
built on customized data collection. We have also acquired and
developed several new Online Dating properties to reach Niche Markets
and expand our reach.
Online Dating continues to
increase in popularity with every successful relationship. Online
Dating is a powerful tool in the dating process. The mainstream has
recognized and adopted Online Dating into their lives. Having a profile
on a dating site is as normal as having an email address, cell phone or
television. If you are single and are looking for that perfect person
there is a high probability you also have a dating profile posted on
the internet, this will only continue to grow in years to come.
Date.com
will continue to pave the way in developing unique advertising
opportunities for Brand and Direct Marketers. Our ever increasing
targeting capabilities and consistent stream of new members allow us
the unique advantage of providing an endless stream of niche
opportunities specifically tailored to your needs.
We hope that you will also recognize the power of our site and allow us the opportunity to work with you in 2006 and beyond.